Winning isn’t everything.
Except, in this industry, it kind of is.
Luckily, there are many ways to win. The most obvious one is pitches. And with 8 pitch wins in a row over the past 4 years, we’ve got that covered — with brands ranging from VW to eBay, QuickBooks to Husqvarna.
But there are better wins out there, like feeling good about the work we do — work that has an actual positive impact. That's the kind of projects we strive to make, and the ones we've featured in our work section. They also drove measurable success for the brands, creating strong global platforms that communities rallied around and took to heart.
With 20+ years of experience, we truly believe that when everyone wins - us, our teams, our clients, and the larger world around us - those are the kinds of wins that actually matter.
Erik Tell
FREELANCE
CREATIVE DIRECTOR
2017 — PRESENT
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Clients: Noom, Children’s Hospital
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Clients: Volkswagen, GAP, Truly
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Clients: Cadillac
STAFF
CREATIVE DIRECTOR
2015 — 2017
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Clients: Verizon
STAFF
CREATIVE DIRECTOR
2015 — 2017
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Clients: Verizon
Erik Tell
FREELANCE
CREATIVE DIRECTOR
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2018—2019
Clients: Noom, Children’s Hospital -
Clients: Volkswagen, GAP, Truly
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Clients: Cadillac
STAFF
CREATIVE DIRECTOR
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Clients: Verizon
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2015—2017
Clients: Febreze
Erik Tell
FREELANCE CREATIVE DIRECTOR
2017—PRESENT
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2018—2019
Clients: Noom, Children’s Hospital -
Clients: Volkswagen, GAP, Truly
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Clients: Cadillac
STAFF CREATIVE DIRECTOR
2010—2017
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Clients: Verizon
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2015—2017
Clients: Febreze
Erik Tell
FREELANCE
Creative Director
2017 — Present
FIG
Johannes Leonardo
McCann, NY
Publicis, NY
Grey, NY
Weber Shandwick, London
R/GA, NY
MRM, NY
Prime, Stockholm
STAFF
R/GA, NY
Creative Director
2015 — 2017
Grey, NY
Creative Director
2010 — 2015
TBWA, London
Copywriter
2007 — 2010
HHCL, London
Copywriter
2004 — 2006
Forsberg Ad School, Stockholm
2002 — 2004
Brett Simon
FREELANCE CREATIVE DIRECTOR
2010—PRESENT
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2018—2019
Clients: Noom, Children’s Hospital -
Clients: Volkswagen, GAP, Truly
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Client: Husqvarna, Oatly
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Nespresso
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Clients: Citi
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Clients: Starbucks, Hasbro
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Clients: Motorola, New Balance, Ford, IOC
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Clients: AT&T, GE
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Clients: Microsoft
STAFF CREATIVE DIRECTOR
2010—2017
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Clients: Sprint
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Clients: HBO, Snickers, FedEx, New Balance, AT&T, Red Stripe
Brett Simon
FREELANCE
Creative Director
2017 — Present
FIG
Johannes Leonardo
McCann, NY
Publicis, NY
Grey, NY
Weber Shandwick, London
MRM, NY
Prime, Stockholm
FREELANCE
Creative Director
2010 — 2017
McCann, NY
VMLY&R
Deutsch, NY
Big Spaceship
Publicis, NY
STAFF
BBDO, NY
Creative Director
2009 — 2011
Goodby, Silverstein & Partners, SF
Associate Creative Director
2007 — 2009
BBDO, NY
Art Director
2004 — 2007
“This robot lawnmower wants to return your yard to nature.”