Winning isn’t everything.
Except, in this industry, it kind of is.

Luckily, there are many ways to win. The most obvious one is pitches. And with 8 pitch wins in a row over the past 4 years, we’ve got that covered — with brands ranging from VW to eBay, QuickBooks to Husqvarna.

But there are better wins out there, like feeling good about the work we do — work that has an actual positive impact. That's the kind of projects we strive to make, and the ones we've featured in our work section. They also drove measurable success for the brands, creating strong global platforms that communities rallied around and took to heart.

With 20+ years of experience, we truly believe that when everyone wins - us, our teams, our clients, and the larger world around us - those are the kinds of wins that actually matter.

Erik Tell

FREELANCE
CREATIVE DIRECTOR
2017 — PRESENT

  • Clients: Noom, Children’s Hospital

  • Clients: Volkswagen, GAP, Truly

  • Clients: Cadillac

STAFF
CREATIVE DIRECTOR
2015 — 2017

  • Clients: Verizon

STAFF
CREATIVE DIRECTOR
2015 — 2017

  • Clients: Verizon

Erik Tell

FREELANCE
CREATIVE DIRECTOR

  • 2018—2019
    Clients: Noom, Children’s Hospital

  • Clients: Volkswagen, GAP, Truly

  • Clients: Cadillac

STAFF
CREATIVE DIRECTOR

  • Clients: Verizon

  • 2015—2017
    Clients: Febreze

Erik Tell

FREELANCE CREATIVE DIRECTOR
2017—PRESENT

  • 2018—2019
    Clients: Noom, Children’s Hospital

  • Clients: Volkswagen, GAP, Truly

  • Clients: Cadillac

STAFF CREATIVE DIRECTOR
2010—2017

  • Clients: Verizon

  • 2015—2017
    Clients: Febreze

Erik Tell

FREELANCE
Creative Director
2017 — Present

FIG
Johannes Leonardo
McCann, NY
Publicis, NY
Grey, NY
Weber Shandwick, London
R/GA, NY
MRM, NY
Prime, Stockholm

STAFF

R/GA, NY
Creative Director
2015 — 2017

Grey, NY
Creative Director
2010 — 2015

TBWA, London
Copywriter
2007 — 2010

HHCL, London
Copywriter
2004 — 2006

Forsberg Ad School, Stockholm
2002 — 2004

Brett Simon

FREELANCE CREATIVE DIRECTOR
2010—PRESENT

  • 2018—2019
    Clients: Noom, Children’s Hospital

  • Clients: Volkswagen, GAP, Truly

  • Client: Husqvarna, Oatly

  • Nespresso

  • Clients: Citi

  • Clients: Starbucks, Hasbro

  • Clients: Motorola, New Balance, Ford, IOC

  • Clients: AT&T, GE

  • Clients: Microsoft

STAFF CREATIVE DIRECTOR
2010—2017

  • Clients: Sprint

  • Clients: HBO, Snickers, FedEx, New Balance, AT&T, Red Stripe

Brett Simon

FREELANCE
Creative Director
2017 — Present

FIG
Johannes Leonardo
McCann, NY
Publicis, NY
Grey, NY
Weber Shandwick, London
MRM, NY
Prime, Stockholm

FREELANCE
Creative Director
2010 — 2017

McCann, NY
VMLY&R
Deutsch, NY
Big Spaceship
Publicis, NY

STAFF

BBDO, NY
Creative Director
2009 — 2011

Goodby, Silverstein & Partners, SF
Associate Creative Director
2007 — 2009

BBDO, NY
Art Director
2004 — 2007

This robot lawnmower wants to return your yard to nature.
— May 21 2021

OATLY 3.76

MILK

OATLY 3.76 — MILK —

Recent Pitch Wins
& Rebrands

Awards