Democratizing the plant based revolution by removing the greatest barrier: Price.
Turns out you can put a price on the green revolution.
And a lot of people are not willing to pay it.
So, we decided to do something about it. Starting in 2023, Oatly will tie their oat milk prices to that of regular milk.
A price Oatly decided they're willing to pay to make sure everyone can have access to a better environmental alternative.
Which is great for consumers.
But it's also a very tangible way for Oatly to highlight just how devoted they are to bringing the plant based revolution to everyone.
