Creating the largest nature preserve in the world. Right in your backyard.
Have you noticed how almost all lawns look the same? So has the wildlife.
To fight the lawn monoculture we came up with a new way to use Husqvarna's auto-mower technology: preprogramming them to leave 10% of every lawn uncut.
Why? Because those 10% left untouched becomes a sanctuary for wildlife big and small. And when combined with the 10% of other lawns, they'll create the largest nature preserve in the world.
To launch it we partnered with the Parks Project and created a fully compostable range of merch, made 100% from grass and vegetable fibers.
The Rewilding Mode is a great way to give insects and wildlife safe spaces to flourish and thrive throughout our cities.
And a great way for Husqvarna to show off the precision cutting capabilities of their new auto-mowers.
